Wanting the Atlantic Sapphire brand to reach the North American retail world, smart marketing and growth strategies were required for promotion, brand recognition and sales. Building on their existing brand, we aimed to capture the Euro flair, gain sustainable certifications, build the companies reputation within the North American industry network and initiate sales meetings with some of the Nation’s biggest buyers.
Background: always keen to talk to those who have come from afar, we sat down for coffee with Thue Holm, CEO of Atlantic Sapphire at the Boston Seafood Show. One coffee lead to Skype calls between Vancouver and Denmark, sales meetings in Toronto, and site visits in Virginia. This international project proved that remote work is not restrictive on success.
- Market Strategy
- Brand Development
- Social Media
- Speaking Engagements
- Grant Writing
- Retailer Relations
- Art Direction: Briony Crane
- Strategy: Deborah Haust
- Moodboard photography: Sprouted Kitchen, Shinichi Maruyama, Kitka Design , Stephanie Kloss
Brand Development: A visual guide & strategy
Speaking Engagments | Sales + Meeting facilitation with National Retailers
We needed a company that could help develop our North American brand, look into relevant sustainable certification programs and assist in presentations about our high quality salmon product. Working with the Goodforks team exceeded expectations. They produced materials that were strategically aligned with our company’s values and image and helped us develop other marketing pursuits.Johan Andreassen, Owner, Atlantic Sapphire