Atlantic Sapphire

Wanting the Atlantic Sapphire brand to reach the North American retail world, smart marketing and growth strategies were required for promotion, brand recognition and sales. Building on their existing brand, we aimed to capture the Euro flair, gain sustainable certifications, build the companies reputation within the North American industry network and initiate sales meetings with some of the Nation’s biggest buyers.

Background: always keen to talk to those who have come from afar, we sat down for coffee with Thue Holm, CEO of Atlantic Sapphire at the Boston Seafood Show. One coffee lead to Skype calls between Vancouver and Denmark, sales meetings in Toronto, and site visits in Virginia. This international project proved that remote work is not restrictive on success.

Served Fresh

  • Market Strategy
  • Certification
  • Brand Development
  • Social Media
  • Speaking Engagements
  • Sales
  • Grant Writing
  • Retailer Relations


  • Art Direction: Briony Crane
  • Strategy: Deborah Haust
  • Moodboard photography: Sprouted Kitchen, Shinichi Maruyama, Kitka Design , Stephanie Kloss

Brand Development


Brand Development: A visual guide & strategy

River Select business cards River Select business cards

Speaking Engagments | Sales + Meeting facilitation with National Retailers

River Select illustrations