Beyond Nourished

Wanting to grow her client base, we were asked to refresh the brand and find a price point that would appeal to the sophisticated urban dweller, one of the most rapidly growing targeted markets in our major cities. To do this, we developed templates and campaigns for gaining social media presence, built a comprehensive spreadsheet to run the numbers and created the concept for an intimate social event.

Background: When Rachelle at Beyond Nourished got in touch, we recognized her challenges as a small business. Doing it all with little time left for herself. We got involved to alleviate the pressure and let her do what she does best, focus on nutritional programs for her clients.

Served Fresh

  • Brand Development
  • Social Media
  • Event Planning
  • Big Data
  • Growth Planning

Credits

  • Art Direction and Design: Briony Crane
  • Financial Analysis: Lee Haust
  • Research and Analysis: Amanda Yogendran

 

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Brand Guidelines + Templates

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Label Templates

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Growth Planning + Research

Detailed Cost Calculator

A comprehensive spreadsheet and resource guide was made to store ingredient costs, recipes and other essentials. The result? An accurate, efficient pricing tool for quoting on potential jobs and services.

Key Highlights:

  • Assessed profitability of services
  • Evaluated economies of scale
  • Determined appropriate price points
  • Established revenue potential
  • 1.
    Consultation
  • 2.
    Research
  • 3.
    Development
  • 4.
    Working
    Model
  • 5.
    Client
    Testing
  • 6.
    Finalization

Social Gathering | Event Concept

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