With a high-quality product on the plate, our job was to create marketing objectives to align with the local BC market, develop a social media strategy and implement it, and build a culturally-infused look into packaging, web and all promotional materials.
Background: after speaking at the National Aboriginal Fisheries Forum about branding in the fall of 2012, Goodforks learned about a group doing exactly what we advocated in our presentation: tell the story of who you are, not what you do. If consistent supply of product is an issue, team up with others that are like-minded. Ensure product can be traced back to where it was caught.
A comprehensive market report was created for various ISPA first nations fisheries to discuss the powers of the price, promotion, and place.
Working with Goodforks has fast-tracked our branding strategy and management, and allowed us to gain insight into the key market drivers for a high impact communication campaign. From start to finish - a pleasure to work with.
Richard Bussanich, Inland Salmon Producers Association