River Select

With a high-quality product on the plate, our job was to create marketing objectives to align with the local BC market, develop a social media strategy and implement it, and build a culturally-infused look into packaging, web and all promotional materials.

Background: after speaking at the National Aboriginal Fisheries Forum about branding in the fall of 2012, Goodforks learned about a group doing exactly what we advocated in our presentation: tell the story of who you are, not what you do. If consistent supply of product is an issue, team up with others that are like-minded. Ensure product can be traced back to where it was caught.

Served Fresh

  • Market Research
  • Big Data
  • Growth Planning
  • White Papers
  • Brand Development
  • Social Media
  • Event Planning
  • Facilitation
  • Workshops
  • Regional Branding

Credits

  • Art Direction: Briony Crane
  • Design: Pamela Rounis
  • Strategy: Deborah Haust
  • Research & Market Planning: Amanda Yogendran
  • Social Media: Shnane Liem

Branding - Logo

plate

Branding | Business Cards

plate

Branding | Illustrations

River Select illustrations

Branding | Packaging

River Select packaging

Branding | Marketing Report

Regional Branding Report

A comprehensive market report was created for various ISPA first nations fisheries to discuss the powers of the price, promotion, and place.

Key Highlights:

  • Assessment of Brand Opportunities
  • The Power of Collaborative Marketing
  • How to Collaborate Effectively
  • Capacity Building Workshops
  • 1.
    Logo
  • 2.
    Assessment
  • 3.
    Strategy
  • 4.
    Consumer
  • 5.
    Visualization
  • 6.
    Wrap Up

Digital | Social Media

Social media example
Social media example
Social media example
Social media example