Eggplant family


At The Heart of It: Good People

Deborah Haust / Co-founder
Business Strategist

Deborah Haust is a social entrepreneur that builds organizations from the ground up. She has started food related enterprises in the US, Canada and South America redefining her strengths in non-traditional marketing, forming strategic partnerships and making things happen.

Deborah’s first knack in consulting got her selected as one of seven small businesses to participate in the first UBC Sauder School of Business Coast Capital Savings Innovation Hub program in Vancouver, British Columbia.

Deborah is also the Director for City Seeds, a Humanim Social Enterprise. With this role she aims to revitalize an area in need by launching a 15,000 sq ft kitchen incubator, wholesale culinary business and education program.

She holds a Master in Environmental Studies - Urban Planning from York University and a Bachelor of Arts in Economics and Environmental Science from McGill University. In addition to a certificate in Intercultural Management from the University of Notre Dame’s Mendoza Business School. Deborah's appreciation for all cultures and foods comes from her extensive time exploring just how big this world really is.

Briony Crane / Co-Founder
Creative Director

Briony spent her childhood carefully studying Vancouver Island’s ecosystem of plants and animals. More recently, she became an avid diver in Asia and worked as a conservation enthusiast at an Ecocamp in Bali. As an award-winning designer and brand strategist, Briony co-founded Goodforks with a commitment to implement smart design that works harder for people and the environment.

Prior to Goodforks, she worked for almost a decade in the world of advertising and design. No slouch to the food industry, she has flexed her creative muscles for national and international accounts such as The Oppenheimer Group, Zespri Kiwifruit, VINCOR, BC Tree Fruit, Growers Cider, and Canterbury Coffee. On a previous project, she redesigned a packaging system which equated to $1 million (and counting) in cost-savings for a cooperative of local fruit growers. Today, Briony is the Art Director of Hootsuite, a fast-paced social media management system for brand management.

Her knack for design is paralleled by her aptitude for art direction. While contributing to the Capilano University mentorship program, she manages a breadth of creative projects at Goodforks.